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Why Mark Cuban And Others Are Betting $40 Million On This Under 30 Start Up featuring Genetesis


Cofounders of Genetesis, left to right: Vineet Erasala, Peeyush Shrivastava and Manny Setegn.COURTESY OF GENETESIS
Vineet Erasala, Manny Setegn and Peeyush Shrivastava are childhood best friends from Cincinnati, Ohio. They’re also the cofounders of Genetesis—a company that measures signals from the heart—like its magnetic field—to diagnose cardiac issues within minutes.

To date, the company (which made the 30 Under 30 Healthcare list in 2023) has raised $40 million in venture funding from investors including billionaire investor Mark Cuban and firms like CincyTech. But it didn’t happen overnight. They first decided to create a business that would make it simpler to determine and receive a diagnosis, for both doctors and patients, at a bonfire in 2013. Since then, they’ve spent the last decade testing, iterating and hustling.

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