MedTech Innovator LIVE

2018 Webinars

Upcoming Webinar

Tuesday, July 17 @ 10:30 AM PT

Webinar 2 – Value Analysis and Hospital Purchasing with former UCLA Health CMO Tom Rosenthal, GreenLight Medical CEO Austin Dirks, and UVA Health System Director of Value Management Barbara Strain

Your innovation is ready for prime time, how do you appeal to the purchasing decision-makers in today’s healthcare environment? Please join us as we discuss strategies related to supply chain management, hospital purchasing, and value analysis. The discussion will cover the evolution from traditional supplier-­provider transaction models to new offerings, such as value-­based contracting, healthcare purchasing challenges, and value analysis process and decision-making.

Tune in: MedTech Innovator LIVE YouTube Channel

Tom Rosenthal, former CMO, UCLA Health

Tom is a urologist and was formerly the Chief Medical Officer at UCLA. His accomplishments included substantial growth in the clinical program, achieving competitive NIH funding for clinical trials in transplantation to UCLA, and ultimately achieving significant research funding. Tom also started UCLA’s Value Analysis Committee, and ran it for nearly 20 years. He received his M.D. from Duke in 1974 and completed his residency at the Lahey Clinic. He previously served as Program Director in Urology at UCLA, Vice-Chair for Clinical Affairs and Executive Vice-Chair in the Department of Surgery at UCLA, and Director of the UCLA Medical Group before assuming his current roles. He is a past officer in a number of transplant societies.

Barbara Strain, Director Value Management, UVA Health System

Barbara directs the value management program which collaborates with physicians, nurses and staff across the care continuum providing the tools and infrastructure to standardize products and reduce practice variation. Employing a team of VA nurses and analysts their data driven results approach to manage resource utilization produces $6M of savings annually.`

Austin Dirks, CEO of Greenlight Medical

A veteran of the healthcare, medical device, and technology industry, Austin Dirks founded GreenLight Medical with a vision: to create a software platform that helps hospitals and physicians get the medical technology they need to advance surgical outcomes and patient care. Austin developed GreenLight Medical’s cloud software to streamline new product introduction workflow, project management, product research, and decision-support needs for hospital value analysis committees and medical device companies alike. Before founding GreenLight Medical, Austin worked as a cardiac medical device sales representative for St. Jude Medical, as well as for Thoratec Corp.

Past Webinars

Webinar 1 – IP Strategy for Medtech Startups with WSGR Partner Doug Portnow, WSGR Associate Uri Greenwald, and Shay Glenn LLP Partner Doug Limbach

Learn about strategies with regards to building an IP portfolio for an early to mid-stage startup. Topics covered include what to protect and how to protect it, dealing with third parties such as vendors, universities, and commercial entities, and executing strategy with a limited budget.

Panelist Bios

Doug Portnow, Partner, WSGR

Doug Portnow is a partner in the Palo Alto office of Wilson Sonsini Goodrich & Rosati, where he focuses his practice on patent prosecution and counseling. He regularly works with inventors to prepare new patent applications, and to draft amendments in response to office actions from the U.S. Patent and Trademark Office. Doug is also experienced in patentability, validity, and freedom-to-operate studies. He has worked extensively in the medical device and surgical sectors, including interventional cardiology, vascular surgery, and orthopedics, as well as with more traditional mechanical inventions.

Doug has worked actively with a number of start-up companies to help develop their intellectual property portfolios as well. He has performed due diligence work for numerous clients during venture financing and M&A activities, with many of these companies successfully raising capital or being acquired by public companies.

Prior to joining the firm, Doug was an associate in the mechanical and medical device group at Townsend and Townsend and Crew LLP (now Kilpatrick Townsend & Stockton). Before entering the legal profession, he worked for more than a decade in the medical device industry. He also held positions in engineering and senior management at start-up companies and well-established medical manufacturers located both within the U.S. and overseas.

Uri Greenwald, Associate, WSGR

Uri Greenwald, M.D., is an associate in the San Diego office of Wilson Sonsini Goodrich & Rosati, where he leverages his background and expertise as a trained physician and general surgeon to build strong, valuable patent portfolios for medical device, pharmaceutical, and life science companies at all stages of growth and development.

Uri has trained at some of the country’s busiest hospitals, including Bellevue Hospital, Kings County Hospital, and the Interim Charity Hospital of New Orleans. In addition, he has conducted clinical and bench research with leading physician scientists in the medicine and surgery departments of the New York University School of Medicine.

Doug Limbach, Partner, Shay Glenn LLP

Doug Limbach is a partner at Shay Glenn LLP where he counsels technology companies and investors, primarily in the medical device industry. Doug entered the field of intellectual property law in 1991 as a patent agent and later an associate at Limbach & Limbach, LLP where he was trained in patent preparation, prosecution, opinion writing, licensing, litigation, mediation and strategic portfolio management. In 2001, he founded Synchroscan Corporation, which developed a line of wireless telecommunications products. Doug later served as Director of Intellectual Property at medical device company TheraSense / Abbott Diabetes Care, and Senior Counsel at microelectromechanical systems company Form Factor. He returned to private practice as Of Counsel, first at general practice law firm Greenberg Traurig and then at life sciences IP firm Bozicevic, Field & Francis. Prior to entering the legal profession, Doug was a design engineer for six years in the fields of automated machinery, precision mechanisms and medical equipment development.

Doug received a Bachelors of Science in Mechanical Engineering with an emphasis in robotics from the University of Colorado, and holds a Professional Engineers License in California. Doug earned his J.D. degree from Golden Gate University School of Law, where he was a judicial extern in U.S. District Court for Chief Magistrate Judge F. Steele Langford. He is admitted to practice in California and before the U.S. Patent and Trademark Office.

Doug was the 83rd President of the San Francisco Intellectual Property Law Association and served on its Board of Directors from 2005 to 2010.

About MedTech Innovator LIVE

Webinars are approximately 60-90 minutes in length and are live-streamed on our YouTube Channel. They will also be recorded and available for later viewing.

The goal of the MedTech Innovator webinars is to provide the medtech ecosystem and our portfolio companies with feedback from experts and professionals in areas that are specific to the strategic needs outlined in our discussions and surveys. Strategic areas to be covered include: intellectual property, product development, commercialization, reimbursement, healthcare economics, regulatory strategy, clinical trial design and execution, and fundraising.

Our webinars are administered virtually and consist of one or more panelists addressing key questions supplied in advance by the MedTech Innovator Accelerator & Showcase companies, as well as a general discussion on the topic within the context of the evolving healthcare ecosystem.

2017 Webinars


All webinars begin at 10:30AM PST, unless otherwise noted
Date Topic
July 10 IP Strategy for MedTech Startups
July 17 Value Analysis & Hospital Purchasing