Shark Tank Meets Spine Start Up VerteCore!
Tracey Romero | July 2017
While most of the talk this summer has been about shark sightings and attacks along our beaches and Olympic swimmer Michael Phelps’s race against the great white shark on the Discovery channel, there are some entrepreneurs who are quietly preparing to go head to head with a different group of sharks in the upcoming season of ABC’s Shark Tank which is scheduled to return in the fall.
The program, which debuted in 2009, is viewed by 4 to 5 million people per episode. During the show, entrepreneurs pitch their company or product idea to a panel of potential investors—aka: “sharks”. Last year, the “sharks” invested about $12 million in winning entrepreneurs.
As importantly, entrepreneurs are able to pitch their products to a massive national audience. Considering that an estimated 80% of American adults experience back pain at least once in their life, this could be more valuable to a young spine company than even the Shark money.
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