Early Money: A startup from Apple Health vets that promises personalized fitness and nutrition feedback raised $12M (featuring Cor)

Everyone knows that to be healthy, you need to workout and eat right.

But just how should you exercise and what exactly should you be eating?

Some veterans of Apple Inc.’s health and fitness efforts think they can help you figure that out. Their new startup, dubbed Cor, offers a device that can help people assess how their individual bodies respond to particular fitness and nutrition regimes.

“We know certain foods like salmon and pistachios to be healthy … but the evidence shows that what’s good for Paul is not as good for Peter,” Bob Messerschmidt, founder and CEO of the Menlo Park startup, said in a press release. “We’re empowering people to make informed decisions about which ‘objectively good’ practices are most impactful to them personally.”

Cor’s $200 device assesses the effects of particular health regimes by analyzing users’ blood. Once a week over a three-week period, customers get a drop of blood from a pin prick and put it into the machine using special cartridges.

The device’s built-in spectrometer can help it detect how the make-up of users’ blood changes over time in response to what they’re eating or how they’re exercising. Cor, legally known as Nueon Inc., can take that information and offer individualized fitness and nutrition coaching for customers.

Some notable investors have bought into the company’s vision. Khosla Ventures and Founders Fund led Cor’s $12 million Series A round, the company said in its announcement this week.

Source: https://www.bizjournals.com/sanfrancisco/inno/stories/fundings/2022/03/24/early-money-startup-from-apple-vets-raises-12m.html