Vancouver-based Stoko creates products for ‘athletes of all abilities’
Formerly known as Embrace Orthopaedics, the Vancouver-based brand Stoko merges “functional support and activewear” for athletes.
For the company, that means creating a Health Canada-registered knee support in innovative athletic tights. We caught up with founder and CEO Zack Eberwein to learn more.
In the naming process and work on the brand, we have been drawn to the idea of supporting, or stoking, something powerful. In our minds, “this something” is akin to the passion or excitement that comes from feeling great while doing something great … the feeling our athletes have when they are out there doing what they love.
Stoko is amazing for anyone with a knee injury, but our primary athletes are men and women from 25 to 45 years old. They are often super active at least four days a week or even every day. They’re career driven high income earners who want to associate themselves with well-designed premium products. Our athletes generally identify with these brands for their innovation, quality, design, communities and overall brand experiences.