2025 Webinar Series

Join our guest experts for discussion and strategic insights in the medical devices, digital and diagnostic space
About
Webinars are one hour in length and are live-streamed on our YouTube Channel. They will also be recorded and available for later viewing.
The goal of the MedTech Innovator webinars is to provide the medtech ecosystem and our portfolio companies with feedback from experts and professionals in areas that are specific to the strategic needs outlined in our discussions and surveys. Strategic areas to be covered include: intellectual property, product development, commercialization, reimbursement, healthcare economics, regulatory strategy, clinical trial design and execution, and fundraising.
Our webinars are administered virtually and consist of one or more panelists addressing key questions supplied in advance by the MedTech Innovator Accelerator & Showcase companies, as well as a general discussion on the topic within the context of the evolving healthcare ecosystem.
Upcoming Webinars
Navigating Grants & Non-Dilutive Dollars
August 28, 2025 | 9 AM PT
In this webinar, we will untie the string to unpack the strategies and pitfalls of securing non-dilutive funding for MedTech and BioTools startups. Panelists will share practical advice on how early-stage CEOs can get in the door with NIH, NSF, and DOD program officers, and the role of warm networking versus cold outreach. The discussion will cover key differences across funding agencies, hidden terms and conditions that can affect valuation and IP rights, and how to balance grants with equity financing as companies grow. Attendees will also gain insight into the evolving SBIR/STTR landscape, including political and budget cycle impacts, review standards, and application best practices. Finally, the panel will explore creative approaches to building a sustainable non-dilutive funding pipeline, from federal programs to foundations, corporate partnerships, and beyond. With the right strategy, the strings attached can become the ties that bind you to success.
Nicole is the Program Director for MedTech Innovator. Nicole grew up in Michigan before attending Boston University to study Biomedical Engineering as Trustee Scholar. In 2020, Nicole completed her PhD at Harvard University, working on interdisciplinary medtech projects between the Wyss Institute for Biologically Inspired Engineering and Mass Eye and Ear hospital. After graduating, Nicole launched a startup company, Beacon Bio, based on her PhD work as a Gliklich Healthcare Innovation Scholar. Following Beacon Bio’s acquisition by Desktop Metal, Nicole served as the Vice President of Biofabrication in their Desktop Health division. Nicole’s accolades include the Collegiate Inventors Competition Graduate Winner (2018), the Baxter Young Investigator Award (2020), the Lemelson-MIT Student Prize (2021), and the MIT Technology Review Innovators Under 35 (2023).
Jim is an engineer turned entrepreneur. With a master’s in both Biomedical Engineering Product Development and Entrepreneurship, he blends the business with the technical. Jim previously worked in life sciences and medical devices helping to bring new products to market. He served as Co-Founder and CEO of his most recent company, Clara Biotech, which was founded in 2018 and was acquired by Innovaprep in the summer of 2023.
Kirk Macolini is the Founder, President, & Principal Consultant of InteliSpark. Kirk has over 25 years of experience with the SBIR and STTR programs and been a key contributor to proposals that have resulted in >750 funded projects worth ~$500 million from all SBIR granting federal agencies. His work assisting start-ups in competing for SBIR/STTR funding has been featured in the journal Nature. Many of his clients’ projects are based on University generated technologies – including technologies from well-respected research institutions such as Cornell University, Princeton University, University of North Carolina, Columbia University, Massachusetts Institute of Technology, and University of California Berkeley. Mr. Macolini earned a Masters of Science and Bachelors of Science in the University of Massachusetts at Amherst. He has eight-years of military experience in military intelligence and combat engineering roles.
Ricky Spero is co-founder and CEO of Redbud Labs. Since stepping into the CEO role in 2015, Redbud Labs launched its category-defining microfluidic components, MXR and STR. Under Dr. Spero’s leadership, Redbud established its RTP manufacturing operations and attracted more than $9 million in funding. Previously, Dr. Spero served as Redbud’s Vice President of Product Development. He received his PhD and MS in Physics at the University of North Carolina at Chapel Hill, and his BS in Physics at Middlebury College.
Stacy Chin is the Co-Founder and Chief Strategy Officer of Scout Climate, a company dedicated to empowering entrepreneurs working on the world’s most impactful problems by unlocking non-dilutive capital. An expert in federal grants and contracts, Stacy has successfully secured over $40 million in non-dilutive funding and serves as a SBIR/STTR advisor and reviewer. Stacy holds a Ph.D. in polymer chemistry, and she brings both scientific depth and entrepreneurial acumen to her leadership role at Scout
Vinit Nijhawan is a strategic visionary and seasoned entrepreneur who has conceived and built technology organizations acquired by global leaders including Boeing, Motorola, and Qualcomm. Vinit has made contributions across diverse industries such as computing, aerospace, telecom, logistics, supply chain, manufacturing, telecommunications, medical devices, biopharma, synthetic biology, and advanced materials. An admired leader and mentor, he is recognized for building and managing high-performance teams while also serving as an empathetic and collaborative team member. After intentionally pivoting from technology entrepreneur and CEO to supporting the next generation of innovators, Vinit began teaching Entrepreneurship at Boston University and went on to lead the Office of Technology Development from 2010 to 2016, publishing the peer-reviewed paper Maximize Collisions, Minimize Friction on that experience. Building on the success of launching eight VC-backed spinouts from BU, he extended this impact statewide as Managing Director of MassVentures, the Commonwealth’s venture organization, where he continues to help entrepreneurs translate bold ideas into transformative enterprises.
Webinar Recordings
Webinar 1 – Cure-ated Clips: Storyboarding Your Science
July 10, 2025 | 9 AM PTKey Takeaways
Part 1: MTI/BTI One-Minute Video Competition: Overview & Logistics
- Purpose: The competition is designed to help companies craft a compelling 60-second pitch video that highlights their unmet need, market opportunity, solution, team, and competitive advantage, not a product demo or testimonial.
- Submission Details: Videos must be non-confidential and are submitted through the MTI/BTI portal. They will be hosted on YouTube and judged in part by social media engagement during a two-week public voting period.
- Timeline:
- MedTech Innovator: Video due Aug 28, voting in early September, winner chosen at MEG on Oct 7.
- BioTools Innovator: Video due Sept 18, voting in early October, winner chosen at Capstone on Nov 18.
- Prize: A $10,000 award is given to the top video from each program, determined by live audience vote at the final events.
- Storytelling Best Practices
- Lead with “Why”: Emotional connection is critical. Focus on the mission or personal motivation behind your work.
- Visualize the Value Proposition: Anchor the story in your differentiators. Use visuals that reinforce your unique position in the market.
- Keep It Tight: Stick to one clear message. A suggested structure is:
- Problem (15 seconds)
- Solution (30 seconds)
- Call to Action (15 seconds)
- Showcase Brand & Personality: Leave viewers with a feeling. This is not a technical video; authenticity and emotion matter.
Part 2: Best Video Winners Panel with Brian Mulcahey (Ozlo) & Ricky Spero (Redbud Labs) – Moderated by Jim West (Associate Director of BTI)
Winning Strategies
- Know Your Audience: Brian targeted investors, consumers, and award committees. Ricky focused on strategic partners/customers rather than equity investors.
- Script Comes First: Both founders emphasized starting with a tight script. Words are limited, every second counts.
- Rapid Prototyping Works: Ricky’s team created 3-4 video versions with a mix of iPhone footage, stock media, and professional editing. Brian reused ~10 seconds from his Kickstarter video and created the rest anew to keep a cohesive story.
- Involve the Right People: Use internal feedback and socialization. Ricky revised based on feedback from mentors and even overruled his wife’s opinion after validating with others.
- Start Early: Begin scripting immediately. Allocate ~2 weeks for scripting, 2 weeks for shooting, and 2 weeks for editing and iteration.
Practical Production Tips
- Use Local or Trusted Videographers: Both speakers stressed the benefit of working with either local professionals or known creatives.
- Don’t Underestimate Audio: Poor audio undermines professional quality. Invest in a clean voiceover or professional mic work.
- Make It Multipurpose: Both companies used their final video for fundraising, marketing, and award applications. It became a versatile brand asset.
- Budget-Conscious Creativity: Redbud’s final video used mixed footage and cost-effective editing to build something “good enough” that still resonated.
Part 3: Media Expert Panel with Max Rousseau (Wyss Institute, Videography) and Neil Israel (In-Range Animation) – Moderated by Sam Black (Director of Marketing, MTI/BTI)
- Start with the Message: Max emphasized starting with the question: What should the viewer care about? Nail the script before visuals.
- Storyboard After Script: A storyboard (drawn or basic mock-up) is useful once the script is finalized to plan visuals, including text overlays and graphics.
- Don’t Get Lost in the Science: Both Max and Neil advised focusing on the impact of the innovation, not technical complexity.
- Character-Driven Narratives: Emotional storytelling outperforms facts. The “hero” can be a person, the product, or even a symbolic representation.
- Script-Visual Lockdown: Resist the urge to make late-stage script changes. They derail production and increase costs.
- Animation vs. Live Action: Both are valid. Choose based on your product, resources, and what best communicates your story.
As a scientist, a strategist, and a creative, Sam is the sum of her expertise cultivated across diverse domains. From scientific inquiry to strategic leadership, She’s honed a skill set uniquely tailored to tackle multifaceted challenges.
Her approach blends analytical rigor with creative flair, delivering solutions that surpass expectations. Her work ethic and intuitive understanding drive tangible results, leaving a lasting impact.
Jim is an engineer turned entrepreneur. With a master’s in both Biomedical Engineering Product Development and Entrepreneurship, he blends the business with the technical. Jim previously worked in life sciences and medical devices helping to bring new products to market. He served as Co-Founder and CEO of his most recent company, Clara Biotech, which was founded in 2018 and was acquired by Innovaprep in the summer of 2023.
Entrepreneur, strategy/marketing/product-oriented general manager and board member with passion, empathy and grit. Proven ability to envision, start, grow and lead new-to-the-world businesses and new-to-the-company capabilities; strategize and plan in the midst of uncertainty; and recruit, coach, motivate and retain world-class teams. Extensive track record of growth and achievement in global technology companies, from pre-IPO start-up through Fortune 100 firms. End-user and OEM expertise with hardware and software products and services in consumer electronics, consumer health & wellness, medtech, digital therapeutics, semiconductor, automotive and sporting goods industries.
Max Rousseau graduated UCF with a Digital Entrepreneurial Cinema MFA in Summer 2013. There, he produced his feature film, Pembroke Circle. In 2017, Rousseau moved to Boston where he currently works as Science Multimedia Coordinator at the Wyss Institute for Biologically Inspired Engineering at Harvard. “My job is to tell the stories behind the cutting-edge science and innovations through short documentaries, narratives and photos.”
Rousseau has worked on projects that celebrate the extraordinary women at the Wyss Institute and that capture the Institute’s creative and innovative spirit as faculty discuss how disruptive technology solutions can positively impact the world.
Neil is a master of animation marketing. Animated videos are a powerful tool that can have wonderful results when mixed with the right script. His focus is on the tech section, specifically biotech, because these clients’ stories are literally changing the world.
He leverages the power of animation to help get the word out on diverse topics, such as new alternative energy options and programs, inequality in high schools, business growth and development, and (as an example of his growing biotech work) new disease management programs to help teens with Type 1 Diabetes.
Through a detailed discovery process, he guides clients to identify visual analogies that simplify their stories. For example, a descending, under-the-water theme was used to illustrate the “deep dive” necessary for background checks.
He has the skills necessary to execute entire animation projects from 20+ years in professional project management and marshal his creativity to tell clients’ stories in a fun and interesting way.
Tech companies spend a considerable amount of time explaining their products — to investors, prospects, and to employees. Neil starts by identifying your aspirational goals for the video, then guiding you through the scripting and storyboarding process. He produces animated stories that will achieve that goal through visual analogies and crisp scripting. This is critical because your audience must believe your product will benefit them before taking action.
Richard is a physicist and entrepreneur in the Triangle. He moved to North Carolina to complete a PhD in biophysics at UNC Chapel Hill. In 2010 he co-founded Redbud Labs with two UNC professors. Building on a MEMS invention incubated at UNC, they’ve commercialized a technology platform called Redbud Posts, and they’re using it to build cartridge-ready components that will advance science and improve care. Redbud Labs was the BioTools Innovator Best Video winner in 2024.
Webinar 3 – The Payer Puzzle: Aligning Access and Economics
July 24, 2025 | 9 AM PT
In our first livestreamed MTI LIVE of 2025, we will take the mystery out of MedTech reimbursement, as putting together the “payer puzzle” to get paid shouldn’t require surgical precision! This dynamic panel will explore how medical device startups can successfully navigate payer engagement, reimbursement strategies, and evidence generation. Our expert panelists will first introduce their diverse backgrounds across public and private payers, hospital systems, and integrated delivery networks, setting the stage for a deep dive into how different payer types evaluate and adopt new technologies. Key discussions will focus on the kinds of data most persuasive to various payers, the importance of focused clinical pathways, and strategies to secure early reimbursement wins like pass-through payments and local coverage decisions. The session will also examine how startups can partner with health systems to generate compelling evidence, and what emerging trends are shaping the future of coverage, from direct-to-employer adoption to remote monitoring. Attendees will gain practical insights on avoiding common pitfalls, tailoring pitches to payer priorities, and unlocking alternative coverage models in an increasingly complex reimbursement landscape.
Nicole is the Program Director for MedTech Innovator. Nicole grew up in Michigan before attending Boston University to study Biomedical Engineering as Trustee Scholar. In 2020, Nicole completed her PhD at Harvard University, working on interdisciplinary medtech projects between the Wyss Institute for Biologically Inspired Engineering and Mass Eye and Ear hospital. After graduating, Nicole launched a startup company, Beacon Bio, based on her PhD work as a Gliklich Healthcare Innovation Scholar. Following Beacon Bio’s acquisition by Desktop Metal, Nicole served as the Vice President of Biofabrication in their Desktop Health division. Nicole’s accolades include the Collegiate Inventors Competition Graduate Winner (2018), the Baxter Young Investigator Award (2020), the Lemelson-MIT Student Prize (2021), and the MIT Technology Review Innovators Under 35 (2023).
Dr. Lam is an experienced evidence-based medicine researcher and consultant. She is interested in the future of medicine and EBM: AI and ML applications in healthcare, pharmacogenomics, digital health, medical devices and health tech.
Dr. Fleisher is a distinguished national healthcare leader with experience as a senior clinician, scientist, educator, and regulator.
He is an expert on the adoption, diffusion, and reimbursement of innovative solutions to improve patient outcomes and reduce total healthcare costs while meeting complex regulatory, safety, quality, and clinical standards. This includes driving operational business decisions for current and expected healthcare policy.
He served as the Former Chief Medical Officer and Director of the Center for Clinical Standards and Quality at the Centers for Medicare and Medicaid Services, was a leader at the Blue Cross/Blue Shield Association Technology Evaluation Center, and brings over 30 years of ongoing clinical and operational experience in major academic medical centers.
In addition to his current leadership at Rubrum Advising, Dr. Fleisher develops ongoing policy work for several prominent policy centers and is an actively practicing senior clinician and emeritus professor.
Dr. Jones is President and Chief Medical Officer at CHI St. Vincent Infirmary.
Dr. Jones brings more than 30 years of experience in the healthcare industry. Before his roles with CHI St. Vincent, Dr. Jones practiced Cardiothoracic Surgery in Dallas for 27 years. While practicing, Dr. Jones served as a Chief Medical Officer for Tenet Healthcare and Baylor Scott & White. During this time, he was named multiple times among the Best Doctors in Dallas, Texas Super Doctors and Best Doctors in America. Dr. Jones has also served in various leadership roles, including Managing Physician Partner at Texas Regional Medical Center and President of Texas Cardiothoracic Surgery Associates.
A native of El Dorado and a graduate of UAMS School of Medicine, Dr. Jones completed his training in Cardiothoracic Surgery at New York Presbyterian and Memorial Sloan-Kettering Hospitals in New York City, where he was also a member of the faculty of the Cornell University School of Medicine.
From Seed to Scale: Managing Timing, Dilution, and Investor Expectations
August 21, 2025 | 9 AM PT
Growing a startup across well-planned fundraising rounds requires a “green” thumb. Whether or not you’re already ripe with financial acumen, these impactful investors and fundraising experts will provide insights as to how they evaluate and fund MedTech startups from seed through growth. In this webinar, you’ll learn best practices to nurture pitches for different types of investors, prune dilution, cultivate bridge rounds without overwatering, and help your cap table grow strong to reap a successful exit. We’ll dig into fundraising strategies: how much to pour in early rounds, when to prune a platform to one shoot, and how to scale the harvest with strategic stakeholders while keeping other potential M&A fruit on the vine. We’ll also tend to investor expectations, including plotting milestones, creating a nutrient-rich data room, setting seasonal (and realistic) timelines, and choosing the right upkeep schedule for updates. Finally, we’ll explore which red-flag weeds to pull early, which thorny term-sheet clauses to handle with gloves, and how diligence differs by gardener. Join us to develop your green thumb, and get closer to securing the green.
Nicole is the Program Director for MedTech Innovator. Nicole grew up in Michigan before attending Boston University to study Biomedical Engineering as Trustee Scholar. In 2020, Nicole completed her PhD at Harvard University, working on interdisciplinary medtech projects between the Wyss Institute for Biologically Inspired Engineering and Mass Eye and Ear hospital. After graduating, Nicole launched a startup company, Beacon Bio, based on her PhD work as a Gliklich Healthcare Innovation Scholar. Following Beacon Bio’s acquisition by Desktop Metal, Nicole served as the Vice President of Biofabrication in their Desktop Health division. Nicole’s accolades include the Collegiate Inventors Competition Graduate Winner (2018), the Baxter Young Investigator Award (2020), the Lemelson-MIT Student Prize (2021), and the MIT Technology Review Innovators Under 35 (2023).
Albert Baker is the Corporate Director of Innovation and Commercialization at Hackensack Meridian Health. He has been driving innovation system-wide and building an investment portfolio. He has worked and lived in Europe for several years, as well as Silicon Valley. He attended the University of Iowa graduate program in Physics. Prior to Hackensack Meridian Health, Al has worked on the cutting edge of building Wi-Fi technology and markets for international companies like Phillips BV, where he spearheaded investment and strategic deals with several startup companies based in the United States. He has also been involved in the creation of internet of things market and med-tech start-ups with successful exits.
Justin Klein is a co-founder and Managing Partner at Vensana Capital, a leading venture capital and growth equity firm dedicated to medtech innovation. Justin graduated with an AB in Economics, a BS in Biological Anthropology & Anatomy, and a Minor in Chemistry from Duke University. He also concurrently earned an MD from the Duke University School of Medicine and a JD from Harvard Law School. Justin currently serves as a member of the board of directors of the Medical Device Manufacturers Association and AdvaMed Accel, where he is the Vice Chair of the Investor Advisory Committee of AdvaMed’s board. He is also a member of the board of directors of CareFirst BlueCross BlueShield, one of the country’s largest not-for-profit healthcare organizations that serves over 3.5 million patients in the greater Washington, DC, region. Prior to Vensana, Justin was a partner and leader of the medical technology investing practice at NEA, one of the largest and most active venture capital firms in the world. Justin also worked at the Duke University Health System where his experience included roles in strategy, finance, and operations as Duke built one of the nation’s first integrated healthcare delivery systems.
Lisa Suennen is the Managing Partner at American Heart Association (AHA) Ventures, bringing more than 35 years of experience spanning entrepreneurship, operating executive roles, strategy consulting, and corporate venture investing. At AHA Ventures, Lisa is spearheading multi‑fund investments in cardiovascular, brain, women’s, and social‑determinants health innovations. Previously, she held General Partner positions at Manatt Ventures, Psilos Group, and GE Ventures (where she led the healthcare venture fund) and held senior operating roles at Merit Behavioral Care, Canary Medical, and Manatt, Phelps & Phillips. Lisa also holds faculty status at UC Berkeley’s Haas School of Business, is a Fellow of the Aspen Institute Health Innovators Fellowship, and serves as a Chairperson of the Investment Advisory Committee for the ANDHealth Digital Health Fund. Formerly, she chaired the NASA‑funded Translational Research Institute for Space Health. In addition to her investment work, she maintains a blog, Venture Valkyrie blog, which has been featured on recommendation lists published by Forbes, MedCity News, and Health IT. Importantly, Lisa was named to the 2025 Forbes 50 Over 50 List in the “Investment” category.
Susan is an accomplished executive in development and commercialization of new medical technologies with over 25 years of experience in both start-up and large public companies. She currently serves as Managing Director at KCK, a leading venture capital and growth equity investment firm and serves on the Board of Directors for several medical device companies. Prior to KCK, Susan served as CEO of Zenflow and remains on the company’s Board of Directors. Her unique expertise includes serving as Chief Strategy Officer for Intersect ENT, building the company from its inception into a high growth public company. There she devised and executed its product, commercial and long-term strategies to result in a portfolio of products with over $120M in sales and an eventual sale to Medtronic for over $1B. She is a proud Guidant alumna, is a frequent speaker on the medtech industry and is a founding Member of MedtechWomen, a not-for profit dedicated to developing and promoting female executives. Susan holds a B.S. in Biomedical Engineering from Marquette University, Milwaukee, Wisconsin.
Date | Topic |
---|---|
JUL 10 | Cure-ated Clips: Storyboarding Your Science |
JUL 17 | Peers in a Pod: Navigating Growth Together |
JUL 24 | The Payer Puzzle: Aligning Access and Economics |
AUG 21 | From Seed to Scale: Managing Timing, Dilution, and Investor Expectations |
AUG 28 | The Strings Attached: Navigating Grants & Non-Dilutive Dollars |
SEPT 4 | Acquired Taste: What Strategics Really Want in MedTech |
SEPT 11 | The Class II Conundrum: 510(k) vs. De Novo Decoded |
SEPT 18 | TAP-ing into Resources: Accelerating through the Breakthrough Device Pathway |
SEPT 25 | Trial Run: Making Pilots Count & Partnerships Last |
OCT 2 | Clear(ed) Pathways: Building Proof and Product at Scale |
OCT 16 | Moving MedTech: From Product to Purchase |
OCT 23 | Out of Pocket, Into Market: Winning with DTC Products |
OCT 30 | Hire Ground: Building Teams That Scale |
NOV 6 | Too Many Cooks: Managing Advisors, Consultants, & CROs with Confidence |
NOV 13 | Living on the Ledger: Accounting & Audits in Life Science Startups |
- Perfecting Your Pitch Video
- Pushing Partnerships
- Finding Funds: Raising from Venture Capital and Angel Investors
- Negotiating Term Sheets & Deal Structuring; Key Considerations in Contracts and Negotiations; Cap Table
- Route to Revenue: Healthcare Economics, Payers, & Reimbursement in MedTech
- Distribution Decisions: Getting Products in Good Hands
- Q&A for M&A: Mergers and Acquisitions in MedTech
- Telling Your Story: Brand Management & Marketing
- HR: Hiring, Firing and Inspiring
- Building Better Boards: How to Prevent a Bored Room
- Manufacturing MedTech: Supply Chain to Final Product
- Regulatory Routes: Bringing MedTech Innovations to Market
- Dealing and Healing: How to Engage with Hospitals & Large Health Systems for Clinical Studies & Beyond

Date | Topic |
---|---|
JUN 27 | Perfecting Your Pitch Video |
JUL 25 | Pushing Partnerships |
AUG 1 | Finding Funds: Raising from Venture Capital and Angel Investors |
AUG 8 | Negotiating Term Sheets & Deal Structuring; Key Considerations in Contracts and Negotiations; Cap Table **By Invite Only |
AUG 15 | Route to Revenue: Healthcare Economics, Payers, & Reimbursement in MedTech |
AUG 22 | Distribution Decisions: Getting Products in Good Hands |
AUG 29 | Q&A for M&A: Mergers and Acquisitions in MedTech |
SEPT 5 | Telling Your Story: Brand Management & Marketing |
SEPT 12 | HR: Hiring, Firing and Inspiring |
SEPT 18 | Building Better Boards: How to Prevent a Bored Room |
SEPT 26 | Manufacturing MedTech: Supply Chain to Final Product |
OCT 3 | Regulatory Routes: Bringing MedTech Innovations to Market |
OCT 10 | Dealing and Healing: How to Engage with Hospitals & Large Health Systems for Clinical Studies & Beyond |