Formerly known as Embrace Orthopaedics, the Vancouver-based brand Stoko merges “functional support and activewear” for athletes.
For the company, that means creating a Health Canada-registered knee support in innovative athletic tights. We caught up with founder and CEO Zack Eberwein to learn more.
In the naming process and work on the brand, we have been drawn to the idea of supporting, or stoking, something powerful. In our minds, “this something” is akin to the passion or excitement that comes from feeling great while doing something great … the feeling our athletes have when they are out there doing what they love.