Entering the U.S. market requires more than a great product—it demands a strategic, structured sales approach. This session will explore how to build and manage effective sales and distribution teams tailored to the U.S. healthcare landscape, with a focus on selling into hospitals and provider networks. From go-to-market planning to team development and revenue generation, you’ll gain actionable insights to successfully navigate the complexities of U.S. commercialization.

Speakers: 

• Ken Nelson, MedTech Advantage Fund