This hands-on workshop, led by experienced value professionals, will guide companies through key exercises designed to strengthen their value proposition and market positioning. Pre-conference preparation is required via a webinar to ensure all participants are ready to engage deeply. The insights and frameworks developed here will serve as a foundation for the afternoon sessions and will continue to inform your progress throughout the program.

Speakers:

• Tonya Dowd, PRIA
• Keely Scamperle, Apollo Endosurgery
• Betty Tsai, Cardiology Services International (CSI)