Selling into U.S. Hospitals – Understanding GPO and IDN Organizations
Selling into U.S. Hospitals – Understanding GPO and IDN Organizations
June 24 @ 12:45 pm - 1:30 pm PDT
Breaking into U.S. hospital systems means understanding how Group Purchasing Organizations (GPOs) and Integrated Delivery Networks (IDNs) influence purchasing decisions. This session explains how these entities operate, what suppliers need to know, and how non-U.S. medtech companies can align with their processes to gain traction.
Speakers:
- Suzy Engwall, HealthTech Strategies